2602313 MANAGEMENT AND ORGANIZATION

Fundamental concepts and characteristics of organization; principles of management; managerial process in organization; organizational culture and external environment; managerial ethics and social responsibilities; major management functions: planning, organizing, leading, and controlling; techniques in planning and controlling; foundations of human resource management and organizational behavior; group management; motivation; managing in international environment.

2605311 PRINCIPLES OF MARKETING

Basic concepts and functions of marketing; marketing environment; marketing information systems and marketing research; consumer behavior; segmentation; selection of targeted market; product positioning; product management; pricing; channels and distribution; logistics management and supply chain; marketing promotions; international marketing; social marketing.

2300500 TECHNOPRENEURSHIP

Relationship between science and technology and economic system; innovation and intellectual property management; operational cycle from science and technology to business world; research development to innovative products; field trip and case study.

2300261 INDUSTRIAL ADMINISTRATION AND MANAGEMENT

2300363 TREND IN BIOTECHNOLOGY

Current progress of research and development in biotechnology their applications in various fields  as well as impacts of biotechnological development.

2308341 SCIENCE COMMUNICATION

Overview of science communication; definition and philosophy of science communication; processes and components of science communication; methodology and strategies in science communication; roles and characteristics of science communicators; practice on science communication project works.